Celebrating our 50 years:
first event in Civitella with Wikipedro for the “Metals for tomorrow” competition

The world of schools and the world of business came together in the square in Civitella in Val di Chiana.

Among the events held on the occasion of our fiftieth anniversary, we promoted a creative competition for schools entitled “Metals for tomorrow”, which involved about 220 students from the lower secondary school of the “Martiri di Civitella” Institute of Badia al Pino. The boys and girls were asked to create graphic designs to develop and reflect on issues such as renewable energy, the circular economy, waste management and sustainable technologies, with the winners being awarded prizes on the final day of the initiative.

The special guest was Wikipedro, the stage name of the Florentine Pietro Resta, who found fame by promoting the discovery of the beauty and places of interest to be found in Tuscany through videos posted on his social networks, which boast a following of about seven hundred thousand followers. On this occasion, Wikipedro has also made a video dedicated to Civitella, which will be published on Tuesday, 7 May. “In recent years, I have often visited Arezzo and its valleys,” Wikipedro explained, “I love this area of Tuscany and I feel at home here. I still hadn’t made it to Civitella, and it was a wonderful discovery for its intimacy and originality, despite the sad chapter of the Second World War that affected the town, and that I will mention in the video. However, it is important how we come out of these tragedies: Civitella’s reaction has been very positive”.

The best works created by the students were exhibited in an open-air exhibition, with the creators receiving their prizes during a ceremony introduced by the greetings of Mayor Andrea Tavarnesi, Professor Iasmina Santini (school director of the “Martiri di Civitella” Institute) and Dr Luca Benvenuti (CEO of Chimet), as well as Professor Sabrina Sinatti, who supported the young entrants as they prepared for the competition. The winners also received an invitation to the show “La fisica che ci piace” by Vincenzo Schettini which, scheduled for Wednesday, 9 October at the Petrarca theatre, is included among the awareness-raising initiatives of our fiftieth anniversary. “The goal of our 50th anniversary,” Benvenuti explained, “is to create an opportunity to raise awareness about a topic of vital importance and increasing complexity: that of the circular economy. Particular attention is paid to young people because they have the responsibility for our future. The competition for schools has therefore promoted an environmental education for the new generations because, with their knowledge and awareness, they will be the leaders in the future world. Teaching how to make sustainable choices and reuse materials is a fundamental step to build a more liveable world. A special thanks goes to Dr Sergio Squarcialupi who, in 1974, had the foresight and vision to create a company that was a precursor to issues such as the recovery of waste and the circular economy”.

Event video

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